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St Huberts reopens as Hubert Estate after multi-million dollar development

Words by Jay Dillon

Locals of the Yarra Valley have been observing the slow rising of the ground from the Maroondah Highway for the last two years. It’s either a giant mole that’s dug its way from the UK or there’s a new cellar door on its way. 

The St Huberts vineyard was established in 1862 by Charles Hubert de Castella, contributing to the first wave of vine planting which began with Yering Station to the west. The estate built a huge reputation for high-quality cabernet wines, particularly in the late 1970s and 1980s. Through these years the estate passed through many hands, most recently; publicly listed winemakers and distributors Treasury Wines Estate.

Around 2016 the vineyard property was sold to entrepreneur Gerry Ryan, who was responsible for the $16 million redevelopment of Mitchelton Wines, Nagambie. Treasury Wines has clearly not been willing to give up the heritage wine label and instead will continue to own the St Huberts brand and rent back the newly developed property, renamed as Hubert Estate, from Gerry Ryan.

‘For visitors, it will be an fantastic proposition, as you go there and do a number of interesting things across the day. Rather than just a tasting at the cellar door’. Explains Tony Layton, Business Manager St Huberts.

The property’s soft launch today (March 31) will focus on the ‘mole mound’ centrepiece building which will house St Huberts Cellar door on the top floor and a wine retail shop called Notes. Here visitors will be able to access over seventy different labels from the Treasury Wines portfolio, as well as the ‘Notes’ brand of wines that targets emerging varietals and unorthodox winemaking techniques. The basement level opens as a gallery space featuring indigenous artists from Victoria and beyond.

Quarters at Hubert Estate restaurant will open on April 8, which is built around a fast-casual and high-quality menu. Expect pizza, pasta, burgers, salads and of course an extensive wine list. As the team finds their sea legs, the restaurant will open for five days for the first month.

It’s a massive investment into the Valley, with a function and event space called ‘Harriet’ and an eighty room hotel slated to be completed by the end of the year. There are other food and wine offerings to be added in the future, in addition to a high-end day spa.

Hubert Estate is shaping up to be a centrepiece of the Yarra Valley’s ‘golden triangle’, bringing something new whilst paying respects to the heritage of the site. One imagines Charles Hubert de Castella would approve.


THE DETAILS

WHAT: Hubert Estate
WHEN: Cellar door, retail store and gallery open today March 31. Quarters at Hubert Estate restaurant will open on April 8.
WHERE:3 St Huberts Rd, Coldstream
MORE INFO: Hubert Estate

We wish to acknowledge the Wurundjeri people as traditional owners of this land and to pay our respects to their Elders, past and present.
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